CRM, i.e., Customer Relationship Management, is a technology that is utilized by businesses of all sizes. Its purpose is to manage interactions plus data with customers across a variety of channels.
Its high importance is measured in terms of the following benefits:
- Improving customer relationship
- Retaining present and going-to-be clients
- Driving sales margin
- Increasing revenue
In simple terms, the goal of CRM is to improve relationships and grow your business further. Today, Odoo CRM for customer relationships has become popular for the following features:
- Versatility
- User-friendliness
- Cost-effectiveness
The holistic approach to business management, along with high flexibility and innovations had made it a highly comprehensive solution. Odoo effortlessly combines different modules, thus permitting organizations to access key data and gain real-time insights.
From sales and inventory to accounting, almost every activity has become easy with Odoo. Are you wondering about how to use Odoo CRM? Read below…….
Why Odoo CRM is Ideal for Customer Relationship Management?
The Odoo CRM customer management is a highly beneficial customer-centric tool for meeting almost all your business needs. It will make it easy to track leads, come across accurate forecasts, and close deals smoothly for businesses.
Having a comprehensive set of features and integration with other Odoo apps, Odoo CRM will provide organizations with the required tools for succeeding in the competitive market. It facilitates data-driven decision-making, thus fostering long-lasting customer relationships.
Embracing Odoo CRM may be a highly transformative step for businesses that are planning to optimize their sales processes. With the evolving technology, Odoo CRM will be at the forefront of customer relationship management to let businesses thrive in the dynamic environment.
Additional features that make Odoo CRM ideal for customer relationship management are:
- Open-source flexibility and customization – Odoo is available in two different editions, Community and Enterprise that are absolutely free. You can easily install it without spending any money. It can even be used for automating actions, designing custom screens, custom reporting, and web hooking.
- Seamless integration with other Odoo modules – The integration of small plugins add highly specialized functionality to the entire Odoo system. Modules of Odoo function similarly to your business management software, thus improving functionality by adding new features.
- AI-driven insights and automation for customer engagement – The Odoo CRM, with the help of AI, provides highly personalized customer engagement through insights, improved data analysis, and automation. Ultimately, businesses may expect to come across a big boost in sales margin and customer satisfaction.
These are some highly exclusive benefits that make managing customers with Odoo CRM a highly easy and effective choice. Now, are you wondering about how to install Odoo CRM? Here are some easy-to-follow steps…
How to Get Started with Odoo CRM?
Odoo CRM is helpful in organizing sales activities and keep opportunities highly organized with the pipeline. Now, at the time of setting up Odoo CRM pipeline; having the following hardware configuration will be a great choice:
- 2 cores processor
- 4 GB RAM
- 50-100 GB SSD
The following steps must be followed at the time of installing and configuring Odoo CRM in Windows:
- The Odoo source code needs to be downloaded
- Python and PostgreSQL latest versions must be installed
- A new username and password must be created for PostgreSQL
- Dependencies must be installed
- Wkhtmltopdf must be downloaded and installed
- Finally, Odoo needs to be configured for the sales team before use
The Sales Teams feature of the Odoo CRM app permits easy creation and management of multiple sales team. The assignment rules, invoicing targets, and rostering of salespeople are a must.
After done with the Odoo CRM setup guide, the additional steps include importing of customer data and customization of pipelines plus stages.
For importing data of existing customers, you may use Excel, CSV, and API. For that, you need to follow the following steps:
- Clicking Leads under the new submenu of Sales
- Then Selecting the Excel file to import followed by clicking import
Some vital tips for data cleaning and organization are:
- Manually checking repetitions and removing unwanted files with Data Cleaning application
- Installation of the Data Cleaning module
Now, one more vital step before you start using Odoo CRM is creating of custom sales pipelines. Addition and modification of pipeline stages for variable customer touchpoints may be beneficial for future usage.
How Odoo CRM Helps in Building and Manage Customer Relationships?
By keeping data of the customer in a particular spot, Odoo CRM provides business a crystal clear view of the customers. Such a great feature helps them in tailoring interactions, understanding customer needs and building stronger connections.
The following process is followed by CRM tools:
- Unifying customer and company data from all sources including AI
- Spanning departments from marketing to digital commerce
- Considering customer service interactions to record calls and emails
An automatic follow-up and remainder must be set-up for convenience and making the task easier.
By creating and assigning leads, Odoo CRM may help businesses in generating leads based on scores achieved. Setting up of automatic lead scoring based on behavior and interaction will let in easy managing leads with CRM Odoo.
Also, to carry on with fruitful customer engagement, it will be good to configure automated emails and SMS. Based on the feedbacks and reviews, businesses may carry forward with the required process for further improvement.
For improving targeting and personalization, segmentation may be taken into usage. Segmenting customers based on engagement, behavior and geography will be a great idea. The following steps must be followed for segmenting:
- Ensuring that the customer data is accurate and updated
- Constantly testing different strategies related to segmentation and personalization
- Tracking of key metrics like open rates, conversion rates and click-through rates
For improving customer relationships with Odoo CRM, it will be good to leverage some advanced features. It will assure better customer insights. Some of the vital steps that can be followed include:
- Carrying out detailed analysis of sales trends and customer behavior
- Utilizing AI in Odoo for identifying upsell and cross-selling opportunities
- Predicting churn of customers and taking the right action
- Utilizing activity logs for identification of bottlenecks in customer engagement
Tracking of meetings and calls with following-ups may help in improving overall relationship with customers.
What are Some Best Practices to Maintain Strong Customer Relationship?
One of the highly significant advantages of Odoo CRM is that it enhances centralized data management. Customer information ranging from contact details to communication logs, all are stored in a single place.
Such a highly centralized repository ensures that the personnel can easily access and use this information to the fullest potential. Some best practices that you need to follow for maintaining a strong customer relationship are:
- Updating customer data regularly
- Encouraging the sales and support team to continue logging every customer interaction
- Utilizing the feedback of Odoo CRM and carrying out survey of tools for gathering customer views
Focus must be on providing highly excellent service so that it becomes easy to build trust through transparency.
Though Odoo CRM is inclusive of highly exclusive features, there are some common pitfalls that users may come across like:
- Overloading of the CRM with unwanted data and information
- Issues at the time of aligning stages of CRM with actual journeys of customers
It is possible to avoid such pitfalls by carrying out frequent short-training programs. It will not only keep the users up-to-date with latest trends, but also help in avoiding poor adoption rates.
As a Conclusion!
From above, it is clear that Odoo CRM provides easy management of best opportunities through sales pipeline. Users can easily track the status of opportunities and analyze performance metrics to optimize sales strategies.
Joining hands with KP Infotech, businesses may come across the lucrative benefits of maintaining customer relationship with latest technologies. It conducts regular training for the team to let them stay abreast of changing technologies.
